SBG adds to restricted advice proposition

Group life, group critical illness and group income protection products from Aviva, Friends Life and Zurich will be available for SBG’s restricted advisers to offer to their corporate customers.

SBG chief executive officer George Higginson, said: “Advisers are telling us that the group risk market is becoming more important to them as they look to broaden their offering to customers.

“We are responding to this growing adviser appetite as part of our commitment to continually improve our range of propositions.”

Higginson said that SBG chose the providers based on the quality and breadth of their products and their commitment to working closely with the group.

SBG’s restricted advice proposition was launched last year as part of the group’s expanded range of offerings for advisers to choose from to help them continue to build their businesses in the RDR world.

It provides advisers and their customers with access to products from leading financial services brands which have been assessed based on their financial strength, long-term strategy, brand reputation, quality of products and customer service.

Higginson added: “Group risk is an opportunity to build on the existing relationships that many advisers have with corporate customers along with individual customers that have SME connections by offering these valuable benefits to employers and employees.

“This is particularly important given auto-enrolment and the additional revenue streams that this promises to create for advisers through referrals as customers reach their respective staging dates.”