Matt Potashnick joined the business at the start of August,
Life insurance broker Reassured has appointed Matt Potashnick as chief information officer (CIO).
Potashnick was a founder of Swiftcover, where he created the online solution which allowed customers to buy motor insurance online for the first time in the country.
At Reassured he will be responsible for IT across Reassured’s five existing sites, as well as several more planned for 2020/21.
He will also spearhead the firm’s digital sales strategy which will complement its telesales activity.
Potashnick said: “As an entrepreneur at heart, the opportunity to join a rapidly growing business such as Reassured was exciting.
"The business is already thriving and has grown to a substantial size over the past decade but there is significant room for more growth and a lack of legacy technology systems, making it well placed to create a truly market-leading proposition for the direct purchase of Life Insurance and ancillary products.”
Reassured CEO, Steve Marshall, added: “As we have grown, we recognised the need for a high calibre CIO to join our executive board.
"To secure the services of someone with Matt’s impressive background for innovation and experience on a global level is a sign of our intent for future growth and ambition to broaden our technology suite and to approach new markets, such as direct to consumer sales and corporate partnerships. I am delighted to welcome him to the business.”
The creation of the CIO role at Reassured follows the acquisition of a minority share of the business by private equity specialists earlier this year and the opening of its fifth office in June.