Purely Mortgages announces service contract

The partnership, which is announced ahead of the company's full consumer launch later this year, is an important part of Purely Mortgages' innovative approach to the mortgage market and signals its drive to be a leading player in the mortgage advisory sector over the next two years.

Contact Partners Limited has been chosen by the business to provide infrastructure and facilities for the recently created Purely Mortgages adviser team. Purely Mortgages' specially selected and trained advisers will benefit from Contact Partners' wide ranging experience and facilities which are capable of handling up to 150,000 calls per day.

Mark Chilton commented: "Purely Mortgages has teamed up with Contact Partners to form a flexible, scaleable business model. This will allow us to grow quickly helping us achieve our aggressive expansion plan which is to take a significant share of the UK mortgage market within the next 5 years. We have carefully selected Contact Partners for their skills in telephony and contact centre infrastructure, to complement our expertise in mortgages."

Mike McGuckin, Business Development Director of Contact Partners, added: "We are very excited at the prospect of working in partnership with Purely Mortgages in this exciting new venture. As an organisation, Contact Partners strives to transform customer services through the delivery of flexible technology platforms and outsourcing solutions. The Purely Mortgages approach is unique, and we expect customers to respond positively to this refreshing industry proposition."

In another innovative move, the Purely Mortgages management team, including Head of Sales, Emma Eatwell, has recruited a team of advisers chosen specifically from outside the mortgage industry. All advisers are currently undertaking their CeMAP 1, 2 and 3 training in preparation for the national consumer launch later in the year.

Mark Chilton added: "We are ripping up the rule book by recruiting from outside the mortgage industry. Our people are currently undertaking training to equip them with the vital skills required for the launch to the mass market later this year. This approach gives us the opportunity to introduce best practices in sales and advice processes, technology and compliance right from the start, resulting in a seamless, high quality operation."

Purely Mortgages will focus on the significant and growing number of customers wanting low-cost, professional solutions to their mortgage needs. It will offer a fee-free service, with rapid decision-making based on a simple product proposition and sophisticated technology systems.