Purely Mortgage and LifeQuote agree deal for pure protection

Purely Mortgages, which plans to launch to the general public soon, is aiming to take a significant share of the UK mortgage market within 5 years and sees providing customers with high quality, low cost life insurance products as key to meeting customers needs and expectations.

The agreement will see LifeQuote taking responsibility for the delivery of life and critical illness quotes, automated personal illustrations and key features documents via a link between the companies systems, together with the full back office administration for all applications through to completion. The agreement includes full access for Purely Mortgages to LifeQuote's innovative Express Underwriting service.

Colin Bell, Chief Operating Officer for Purely Mortgages commented: "Providing quality low cost simple protection for our customers is fundamental to our proposition and we have found in LifeQuote the ideal partner to complement our approach to the market. LifeQuote's technology and full processing service offering made the decision to use them very easy. We are particularly impressed by the way the have re-engineered the whole application process through Express Underwriting offering real benefits to our staff and customers over the telephone."

Richard Verdin, Sales & Marketing Director at LifeQuote said: "Purely Mortgages has a clear customer focused proposition and our technology and service ethos are superbly aligned. We are very pleased to be working with such a strong and experienced management team from the mortgage world."