Preferred appoints marketing manager

With more than 12 years of marketing experience in the financial services industry, Hallett will replace Simon Biddle.

Hallett has joined Preferred Mortgages from MGM Assurance, where she spent almost five years as a project manager. Her main achievement was the development, co-ordination and implementation of a marketing strategy to launch MGM's new mortgage Home Finance initiative.

Previously, Hallett spent three years at Royal & Sun Alliance in the Corporate Partnership Division where she held the positions of Development Consultant and Senior Marketing Advisor, responsible for the client services of three major financial organisations.

Sam Hallett, commented: "I wanted to work for a company that is not only forward thinking in its approach but one that can predict and quickly react to market opportunities, maximising the potential for their customers.

Preferred Mortgages struck me as a company that does just that. This is a tremendous challenge and I am looking forward to working with the team and using my experience to date to help develop the business going forward."

John Webster, Business Development Director, commented: "Sam brings to the position a wealth of marketing experience. We are confident that she is the ideal person to steer Preferred Mortgages on a successful path and to ensure that we reach our goal of establishing ourselves as the first choice in the

non-conforming mortgage market."