The proposed development will provide 436 Build to Rent homes, consisting of studios, one-bed, two-bed and three-bed homes, with 35% provided as affordable housing.
Pocket Living has submitted a planning application to the Old Oak Common and Park Royal Development Corporation (OPDC) for a build to rent (BTR) scheme.
Pocket Living has worked with Grid Architects to work up plans for the proposed development, which will provide 436 BTR homes, consisting of studios, one-bed, two-bed and three-bed homes, with 35% provided as affordable housing.
Marc Vlessing, chief executive of Pocket Living, said: “We believe that with unrivalled connectivity across London and the UK, Old Oak and Park Royal can become a thriving, inclusive and healthy new urban district, with huge benefits for current and new residents and businesses alike.
“And why Build to Rent? With the maturing of institutional investment around BTR on one hand and most of the BTR focus at the higher end of the market, there was scope for us to deliver a BTR format that would sit comfortably with Pocket’s for-sale brand.
“All of our stakeholders are pointing in the same direction, and one of our key stakeholders is our consumer. For our customer, we know that a keenly priced rental product would get an awful lot of people into a home that they could consider their own for the long term.”
Laurence Osborn, director at Grid Architects, added: “GRID architects were delighted when Pocket Living selected us to design their first BTR development.
"We have incorporated our wealth of knowledge of the BTR sector to create what we believe will be a great place for Londoners to live (with the ability to work from home) where they can enjoy internal and external amenity spaces on a Canalside location.
“Once a brick and tile works, the history of the site has been woven into the architecture of the buildings, so that Atlas Wharf is not a generic place to live but one influenced by its place.”