Commenting, Lee Gladwell, director of sales & proposition at Platform, said: “Normally our spontaneous awareness survey shows that brokers think of us as a specialist lender; but our latest survey shows that brokers think we offer good service. That is so important to us because giving good service to intermediaries is our number one aim.”
The lender has had a busy year, changing its products, distribution and brand, and it is now ready to hit the market. As Gladwell said: “We’ve had a year of going through everything internally but now our trials and pilots are over and we are ready to go. Getting the service to brokers right was key to everything and I’m so glad that our spontaneous survey shows that we have got it right.”
