Platform launches tool to complete online sales process

This will allow intermediaries to submit a full application through the company’s website.

Keys features of clickapplication:

  • Convert Key Facts Illustrations (KFIs) to decisions to applications
  • Validates information
  • Accepts payment of fees online
  • Allows packaged and unpackaged cases
  • Allows selection of exclusive products and Mortgage Clubs
  • Links to Policy Manual throughout process
  • Reuses information from clickdecision – no re-keying required
In addition, to raise funds for Platform’s corporate charity CLIC Sargent, the company will be donating 10 pence for every application submitted online until the end of February next year.

Commenting on the launch Paul Hunt, Platform’s head of marketing, said: “We are delighted to announce the launch of clickapplication, the next step of our online development. This tool is a significant milestone in the company’s ongoing ecommerce strategy as it allows the whole sales process to be completed online for the first time and follows on from the incredible success of clickdecision, which has now given over 130,000 decisions.

“Online technology now plays such an important part in today’s intermediary mortgage market, it is difficult to see any lender who is serious about this distribution channel not having some form of online offering now. At Platform, we wish to remain at the forefront of the specialist mortgage market and the launch of clickapplication, along with our recent criteria enhancements, will enable us to maintain this position with intermediaries.”