Pink claims improved service

The lending initiative has meant that a GMAC underwriter is on-site five days a week and all offers, completions and relevant administration are dealt with in-house at Pink.

Danny Davies, operations director at Pink Home Loans, said: "This lending initiative has improved the service we can offer to registered intermediaries who choose GMAC products by improving turnaround times and conversion ratios. By making underwriting decisions and dealing with all paperwork onsite, Pink retains control of each individual case ensuring speed and certainty of offer."