Pink appoints Dev Malle as associate director of operations

Dev started his career in the financial services sector by joining the Nationwide Building Society in 1990, where he held various management positions including branch manager and senior branch manager. He then went on to join Nationwide’s specialist lender UCB Homeloans in 1998.

Since joining Pink Home Loans in 2003, Dev has been instrumental in the operational improvements that have taken place to ensure Pink delivers service excellence to its customers.

Tony Jones, managing director at Pink Home Loans, comments: “I am delighted to announce that Dev Malle has taken on the role of associate director of operations.”

“2003 was a great year for Pink as we received industry recognition for the high level of service we offer to our members. Our aim for 2004 is to continue to develop our service proposition to make it even easier and simpler for our customers to do business with us.”

Dev Malle, associate director of operations, says: “I am looking forward to the challenges that my new role will bring. My focus for the coming year is to build on the successes of 2003 and ensure that we achieve service excellence in every part of the customer experience.”

Dev continues: “We put in place a regional structure to ensure service excellence was delivered to customers and maintained during times when we experienced high business volumes. Speed of service, product offering and certainty of decision were the key areas that we focused on during 2003.”

“Feedback received from our Premier brokers about the service improvements has been very positive. 2004 brings us many more opportunities to develop our service proposition in these key areas, and beyond. In a year when intermediaries have regulatory choices to make, Pink intends to add value by simplifying mortgages and helping brokers offer a great customer experience to their clients.”

“Our recently launched branded lending initiative gives us the platform to offer competitively priced products, designed in association with our lender partners, and to offer an award winning level of service to customers from application right through to offer stage.”

“We also recently entered the commercial mortgage market, a massive growth area for mortgage intermediaries, to develop our product proposition and really offer a ‘one-stop shop’ for our brokers.”