The aim is to help drive leads through to its appointed representatives (ARs). In the January edition of a Tesco magazine, targeted at financial planning for women, Pink has written editorial and is featuring on the back page.
At the recent Pink roadshows, Pink ARs were told about the advertisement and were asked to register their interest in receiving free leads generated from the publicity.
David Copland, sales and marketing director at Pink Home Loans, commented: “Featuring in the Tesco’s magazine is providing us with the opportunity to not only help our appointed representatives generate leads, but also provide consumers with a friendly professional service to help them find a mortgage deal that suits their needs. We are always looking at ways of adding extra value to our customers businesses and this is just one of many initiatives we are exploring.”
