Payam Azadi joins Century 21 as marketing director

He will be responsible for coordinating Century 21’s franchise proposition to the wider audience together with taking responsibility of the groups’ partnership initiatives.

Stuart White, chief executive of Century 21 UK, said:“I am delighted to welcome Payam to the Century 21 Group. I have known him for a number of years and have been impressed by his marketing expertise and industry knowledge throughout the ‘good’ and ‘bad’ times in the financial markets which is a true test of anyone’s abilities.”

Azadi added: “The Century 21 franchise proposition is a strong one and can help businesses add extra income in lots of different ways.

“Lead generation and client retention are the biggest challenges in our market and I believe by offering additional high quality services businesses can capitalise on the market opportunities.”