Paradigm Protect adds YuLife to group insurance panel

Its member firms gain access to a range of new group insurance products for their corporate clients

Paradigm Protect adds YuLife to group insurance panel

Paradigm Protect, the directly authorised protection proposition of Paradigm Mortgage Services, has announced the addition of group insurance specialist YuLife to its panel.

YuLife provides a range of group insurance products for companies to protect employees, and offers a range of wellbeing rewards and benefits via its app, which promotes a healthier lifestyle.

The available products include:

  • Group Life Insurance, which offers a tax-free lump sum based on the employees’ salary or a fixed lump sum
  • Group Income Protection, which provides a monthly payment if the employee is unable to work for an agreed duration due to long-term illness or injury
  • Group Critical Illness, which pays a tax-free lump sum if they, their child, or their partner suffer one of the defined medical conditions
  • Group Dental Insurance, which pays out towards the cost of routine check-ups, as well as preventative and restorative dental injuries

YuLife also rewards members for wellbeing activities such as walking and mindfulness, and also offers a number of other benefits, such as free 24/7 virtual GP access, and a free employee assistance program with face-to-face short-term counselling.

The insurance firm also provides group clients with access to its employer portal, which offers full control to HR teams helping manage employees’ insurance cover enrolment, adding and managing employees, and configuring the Wellbeing Hub, as well as monitoring, promoting, and reporting on employee engagement.

“We start the new year off with the welcome addition of a new insurer to our panel, one which will offer our member firms access to a range of new group insurance products for their corporate clients,” Mike Allison (pictured), head of protection at Paradigm, commented.

“The product range itself is comprehensive and comes with a range of additional benefits. We’re looking forward to working with YuLife, to present the proposition to advisers, and to kicking 2023 off with a bang for all our member firms.”

Sammy Rubin, chief executive at YuLife, said they were delighted to have partnered with Paradigm Protect and become part of its group insurance panel.

“Paradigm has a long-established reputation for excellence and an extensive reach within the adviser community, and we are grateful for the opportunity to bring our innovative, tech-driven approach to insurance to a wider range of businesses and individuals,” Rubin added.

“It is clear there is growing demand for enjoyable and engaging financial products which give their users tangible, ongoing benefits. I look forward to seeing the impact of more and more advisers choosing group insurance policies which help people prioritise wellbeing.”

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