It will publish a range of marketing-focused materials and resources over a period of six weeks
Paradigm Mortgage Services has launched a ‘Summer School of Marketing’ to support advisory businesses in getting the most out of their marketing activities.
Over a six-week period, Paradigm will be publishing a range of marketing-focused materials and resources in the form of guides, blogs, articles, and worksheets, to aid firms in generating increased business.
The summer school, which begins this week, has been designed for those who want to boost their marketing activity, providing easy-to-use information that can be used by those who already have a marketing strategy or those seeking to begin developing their marketing output.
Each week of the summer school will have a different focus and will be covering a range of topics including a look at various types of digital and offline marketing. Paradigm will also explore free resources available to advisers and how they can be utilised when delivering marketing activities.
A number of lender and provider partners are also involved with the summer school, providing their own marketing insight through videos and marketing resources. Members of Paradigm’s own marketing team will be writing blogs on different topics throughout the summer.
“Many advisory firms have a clear understanding of marketing and the best use of their time, investment and resource in order to get the most out of them,” Riona Mulherin, head of marketing and operations at Paradigm Mortgage Services, said.
“However, for others, the whole notion of marketing is not easily grasped, with many firms operating a hit and miss or piecemeal approach, not quite sure what the right method to use is or what results they are seeking to secure.
“That being the case, Paradigm’s ‘Summer School of Marketing’ is here to demystify the whole concept, to provide clear, easy to understand advice, and to offer a range of resources that can be utilised by all firms in order to either begin the marketing journey or to up their game.”
Mulherin emphasised that the summer school’s aim is to educate firms on the variety of marketing options available to them and to help develop the right content and output to hit the right audiences and generate the greatest level of business.
“Ultimately, we want to support intermediaries in achieving better engagement with existing and potential customers, and to hopefully open up new opportunities and dialogues between the two,” he said.