Paradigm launches charity drive for foodbank network

It urges the industry to support the initiative once again

Paradigm launches charity drive for foodbank network

Paradigm Mortgage Services has launched its fifth annual ‘Reverse Advent’ charity drive running throughout December, in aid of The Trussell Trust – the only nationwide network of foodbanks providing emergency food and support to people in crisis across the UK.

Between April 1, 2021, and March 31, 2022, food banks in the Trussell Trust’s network distributed 2.1 million emergency food parcels. In the five years Paradigm has been running the initiative, The Trussell Trust has experienced an 81% increase in need for its food banks.

Paradigm is once again encouraging its 1,700-plus member firms, strategic partners, and the wider financial services industry, to consider making a financial donation to The Trussell Trust, or use a ‘Reverse Advent’ calendar approach by adding a non-perishable food item to a box or bag every day, which can then be taken to a local food bank to help those less fortunate who may be struggling at Christmas.

Last year, Paradigm collected £2,500 in financial donations and a large quantity of non-perishable food items. Paradigm has set up a Just Giving page, where financial donations can be made and Gift Aid added where appropriate.

“As we move towards December and Christmas, we are very pleased to be starting our ‘Help Fight Hunger’ initiative to support The Trussell Trust in providing food via its 1,200 foodbank network,” Riona Mulherin, director of marketing and operations at Paradigm, said. “Some members of the Paradigm team will also be spending the day at their local Trussell Trust foodbank distribution centre in December, where they will be helping to process and package donations for those in need.

“We are urging the mortgage, protection, and wider financial services’ industry to once again support The Trussell Trust at Christmas via a food collection or a financial donation which will go towards making the lives of many families a little easier over the holiday season. In previous years, our members and stakeholder partners have been very generous, and we hope as many will be able to contribute again in this our fifth year of running this important campaign.”