The mutual is represented primarily in larger towns and cities across the East Midlands, but also lends across the country.
Bob Hunt, chief executive of Paradigm Mortgage Services, said: “We constantly evaluate our lender partners to ensure that we are offering our firms a panel that includes elements from all areas of the market and is representative of the entire spectrum.
"Part of this process involves identifying new partners and with Hinckley & Rugby we felt they covered the best of both worlds; a broad geographic reach while still maintaining the personalised service that made them a success in the first place."
It is also one of the growing number of small to medium lenders that has turned its back on the computer-based credit scoring favoured by the big banks and instead looks at applications on a case-by-case basis.
Carolyn Thornley-Yates, business development manager at Hinckley & Rugby, said: “Hinckley & Rugby is always keen to work with introducers seeking competitive products and outstanding service. Teaming up with Paradigm is a great way to enhance business for us and for its introducers. We have a shared ethos of treating every customer in an individual way and we look forward to a long and successful partnership with Paradigm and its members.”
