Panacea and Advisertech band together

Advisors will be able to learn about a range of topics including Twitter, podcasting and email marketing.

Advisertech, set up in September by Pete Matthew, MD of Jacksons Wealth Management in Penzance, changes its content for advisors on a month-by-month basis.

Matthew is known for his instructional videos and podcasts via his MeaningfulMoney website, while he is regarded as one of the key advisers at the forefront of online marketing activity in the profession.

Derek Bradley, CEO of Panacea Adviser, said: “In this day and age it is increasingly important for financial advisers to use online marketing and social media in order to promote their businesses.

“The problem is that very few advisers initially feel comfortable working in this environment and most would like to learn from someone with a proven record in this area – this is why we have teamed up with Pete Matthew to promote Advisertech to Panacea members.”

“Given that he is a true leader in his field we felt all Panacea members would benefit from learning about these techniques and seeing how Pete tackles the subject, produces interesting content, gets his messages out and the tools and media he uses to do this.

“Over time this will build up into a hugely insightful and informative resource which should allow advisers to make significant strides in the areas of both online marketing and social media, and at the same time hopefully replicate Pete’s success.”

Panacea Adviser members are able to join Advisertech for £35 per month – a cost which will remain unchanged for the lifetime of their membership.

There is no minimum contract term and the fee gives access to current module and future modules.

Pete Matthew, founder at Advisertech, said: “After four years of learning as I went along, I believe I have made most of the mistakes possible when harnessing the internet to promote my business.

“If I was starting from scratch now, I reckon I would see results much more quickly, thanks to that experience. I’m very excited to share everything I have learned with the fantastic community of advisers at Panacea and I look forward to welcoming them as members of Advisertech.”

Members of Advisertech will learn about the subject via four main lessons each month.

Inside Track looks at Pete Matthew’s workflow, the tools he uses and the techniques he employs to create content, while Matthew interviews leading experts on online marketing or social media use in Video Masterclass.

In Tools and Resources he will look at tools in producing compelling online content or spreading the word via social media, while in Live Q&A Call once a month Matthew hosts a live conference call where members can submit questions in advance or ask them live on the call, receiving his input.