reduces LTV to filter out leads over 90 per cent

Simon Williams, head of business development at, said: “This cut in LTV is a direct response to the current market conditions and the difficultly in placing loans with a high LTV. It’s excellent news for our advisors as it will ensure our leads continue to provide excellent value for money in today’s rapidly changing market.

“Again, this demonstrates that is the broker’s friend and we are constantly looking at ways to help them and their business especially during these difficult times. We recognise the importance of ensuring that every penny an adviser invests in the business is a penny well-spent.”

The new limit of 90% LTV applies across House Purchase and remortgage lead types.