Paaleads launches debt and IVA leads

The leads will all be generated from moneysupermarket.com traffic and advisers will be able to request leads from specific postcodes to UK wide, choose how much they pay and how many they would like to buy.

Advisers buying an IVA lead will receive a prospective client who has a minimum debt of £15,000, over three or more creditors, or a minimum £10,000 for a Trust Deed lead. If a lead does not meet the criteria shown for an IVA/ Scottish Trust Deed, but the client has debts of over £3000, they will be classed as a debt management lead.

Paul Wilson, channel manager of debt solutions at Moneysupermarket.com said: "With traditional lending solutions becoming few and far between, indebted consumers are turning more and more to Debt Solutions to cope with financial strain. With Britain's personal debt increasing by £1 million every 4 minutes, this new lead service will bring provider and user together and present a solution to those actively seeking help.”