Materials include client proposition brochures, fortnightly stockmarket bulletins – to be written in conjunction with fund groups – email templates and personalised business stationery.
Openwork is also developing client-facing newsletters tailored to suit all types of advisers within the network, including those focused on mortgages and protection, those focused on pensions and investments and those covering all product types.
Philip Martin, proposition and marketing director at Openwork, said: “With 2012 a pivotal year for the industry we will ensure our advisers have the best possible support to help them grow their businesses and overcome the challenges presented by the RDR.
“The launch of our Smart Hub system will ensure our advisers have ready access to the professional materials they need to market their businesses more effectively this year and beyond."
