Online customer complaint service launched

The service is internet-based and instantly accessible for £50/month for most firms. Advisers can manage customer complaints and feedback without the high cost associated with traditional software solutions. Advisers can try it before they buy with a free trial.

Using, any firm which receives more than 30 complaints per month will benefit from much greater transparency and clarity over its complaints handling processes, according to MMC.

Advisers can view, track and respond to complaints at any time of the day by a computer or handheld device. The integrated approach allows businesses to capture all types of customer complaint whether by phone, letter, fax, email etc. in one easy to view application. This enables companies to adopt a proactive approach to managing customer complaints.

Andrew Aldred, marketing manager at, stated: "Previously, it was wrongly assumed that only the big banks and the largest IFAs could afford a specialist customer complaint management solution and benefit from tracking and handling customer feedback. However, it is essential that all businesses - whatever the size - are adhering to best practice in terms of dealing with complaints. In the current economic climate, and with regulation on the increase, you can't afford to get complaints management wrong.”