New year, new identity

The branding plays heavily on the fact that the lender is part of the HBOS group, which is something that it feels could build confidence in the subsidiary.

Steve Sandiford, head of borrowing products at BM Solutions, said: "BM Solutions is now an established brand in the specialist intermediary lending market. We have updated our identity to help us kick-off marketing activity in 2002 and help ensure that visually, our brand is consistant accross all channels. The new logo is clean and simple with an emphasis on Halifax, the UK’s largest lender, as our parent."

The BM Solutions brand will now be consistant across the lender’s salesforce, advertising, communications and website.