New Genesis franchise unveiled

Based near Bristol, F-T Mortgages will operate as Genesis Bristol & Avon with immediate effect.

Tom Haines, Director of Genesis Bristol & Avon commented: “I have known and trusted the people at Genesis for many years. This is a people business, so it was good to have the confidence from the start that we can offer the best products and service to our intermediaries, whether they are independent, appointed representatives or introducers”.

John Lee, Head of Sales and Marketing at Genesis said: “We are delighted that F-T Mortgages are joining as Genesis Bristol & Avon. F-T is a well established and successful business and we look forward to working with them to provide service to intermediaries.”

Lee added: “This marks the continuation of the appointment of our regional franchises. They are going to play a key role in building the Genesis brand as one of the leading UK networks from Mortgage Day. Being regionally based, they will be able to provide the all important local and personal service to intermediaries.”

Franchises will be able to provide their current introducers with a continuity of service, combined with a competitive multi-channel product offering. In addition, by joining the Genesis Approved Network, packagers will be able to offer an AR proposition, with compliance support provided by Genesis Head Office.

The franchise programme will allow packagers to focus on providing intermediaries with local support, with the full backing of Genesis in the areas of IT, product, training, and marketing.

Appointed Representatives joining the Genesis network receive day-one compliance support, a technologically driven offer that provides a choice of free sourcing software, a panel of over 50 lenders, market-leading procuration fees and exclusive products.