New campaign unleashes potential for advisers

Ian Jeffery, Sales & Marketing Director at Intelligent Finance, said: “There are indications that the house-buying market is slowing and we believe that this slowdown will gather further momentum as the year progresses.

However, this shouldn’t mean a reduction in the number of mortgages that Advisers could be arranging. There is massive hidden potential in most Advisers’ client database. Every client who’s ever had a mortgage could potentially be able to get a better deal.”

To highlight the benefits, Intelligent Finance is running an extensive remortgage advertising campaign in consumer and trade press this summer. And, to help Advisers tap into this, Intelligent Finance will be launching a Remortgage Toolkit which contains essential information to help make the sale, including tips on placing business with Intelligent Finance, case studies, commission information, information on the product range and charges, client-facing sales aids and much more.

In addition, the bank will be issuing a new ‘Offset Calculator’ that was previewed at Intelligent Finance’s Roadshows earlier this year. The calculator demonstrates to clients the benefits of moving their existing finances to Intelligent Finance’s offset product.

The Remortgage Toolkit will initially be sent to around 7,000 Advisers during week commencing 19 May.