Hughes spent his entire executive career at PricewaterhouseCoopers where he was on the supervisory and management boards for 15 years and latterly managing partner. He also ran the audit and business advisory practice for seven years.
He has also served on the boards of Friends Provident and Companies House and is senior independent director of the FTSE-100 listed marketing and communications group Chime Communications, as well as being on the board of international law firm Simmons & Simmons.
Mark Bogard, chief executive of National Counties, said: “Rodger brings a wealth of industry knowledge and experience. He knows the sector inside out as he was building society industry leader at PwC for many years, acting as auditor and advisor to the Building Societies Association and to Nationwide Building Society.”