Mortgage Brain to launch B2C sourcing system

The new consumer facing sourcing system, Mortgage Brain B2C, which is due to be launched in early 2010, is built using the latest Microsoft technology and will allow consumers to quickly and easily source, compare, select and enquire about mortgages that best suits their needs.

The system incorporates personalised best buy tables and will allow consumers to carry out an initial search which can then be refined to quickly and easily identify the best mortgage to meet their needs. The capability to produce fully compliant KFIs and to request help from a mortgage professional at any time is also available.

Mortgage Brain B2C is available either as a customisable 'plug in' built to fit seamlessly into an existing website's design or via web services where the screen design and layout is built specifically by the website owner.

Mortgage Brain B2C offers intermediary firms, or companies that generate high levels of online traffic, the opportunity to generate increased business by offering a comprehensive online mortgage search selection capability.

Mortgage Brain B2C offers whole-of-market mortgage product information and has been purposely designed to enable consumers to get the best mortgages available in the shortest possible time.

Mark Lofthouse, CEO of Mortgage Brain, commented, "Like our all new sourcing system for intermediaries, Mortgage Brain B2C delivers capabilities that are simply not available anywhere else and is set to take consumer mortgage sourcing to the next level.

"The result is a comprehensive online sourcing system that has been designed specifically with the consumer in mind. It covers the whole of the market, is easy to use, incredibly accurate and will offer consumers the certainty and confidence that they're sourcing a mortgage that best suits their needs."