More Th>n Business opens its doors

Targeting small businesses (SMEs) with turnovers of less than £1 million, More Th>n Business will offer a wide range of commercial insurance products — Offices, Vans, Business Car, Shops, Contractors, Business, Clubs and Properties*. More details are available by calling More Tn>n Business on 0800 072 0077.

Over the last two and a half years More Th>n has grown to become one of the UK’s leading direct financial services providers. The launch of More Th>n Business is a natural extension to its existing range of products and enables More Th>n to provide solutions for all its customers’ personal and business insurance needs.

Mike Tildesley, Marketing Director at More Th>n commented: "In true More Th>n style, we’ve created a proposition for direct customers that goes beyond what you’d expect from an insurance company. For example, we can give immediate cover over the phone and the ability to spread the cost of premiums with interest-free monthly instalments. Cover is available to both new start-ups and established businesses. In addition we offer expert advice that goes wider than just insurance - on issues such as health and safety plus access to a team of specialist small business surveyors."

It will immediately be serving the needs of Royal & SunAlliance's existing 10,000 direct small business customers. It complements R&SA’s main commercial business, which sells insurance products via brokers and intermediaries.

There are around 3.5 million small businesses in the UK and whilst the SME insurance market is dominated by brokers, More Th>n Business believes that the direct channel will grow from around 10 to 20% over the next three years.

Explaining the rationale behind the new business, Mike said: "Our strategy is based on harnessing our experience in direct financial services with Royal & SunAlliance’s expertise in commercial insurance. The launch demonstrates our commitment to providing our customers with the choice of how they deal with us, whether through intermediaries or direct with us."