Harris is tasked with spearheading the next phase of expansion at the equity release lender and to help drive wider corporate development across Key Group.
He replaces Jon King who stepped down in September following nearly three years at the lender which has pioneered innovative equity release solutions for customers who wish to pay interest on their loans and customers with medical conditions or lifestyles affecting life expectancy.
His appointment underlines the commitment to continue to grow and extend Key Group and to the continued growth at more 2 life which has already established a market share of more than 10%.
Harris brings wide and deep experience and expertise in the financial services market with a particular focus on product innovation and distribution.
Previously he was a non-executive director at Primetime Retirement and managing director at fixed-term annuity pioneer Living Time. He was also distribution and channel marketing director at Prudential for five years.
Harris, managing director of more 2 life, said: “more 2 life is firmly established as a leading equity release lender and the time is now right to widen and deepen the innovative retirement lending solutions we provide to the 55 plus market.”
Colin Taylor, CEO of Key Group, said: "Dave’s depth of experience and expertise will enable him to make a major contribution as we expand Key Group’s manufacturing and distribution relationships.
“The group is determined to build its position as a trusted and respected supplier of innovative solutions for the over 55’s market. With Dave on board more 2 life will continue to be a major contributor to this goal.”