Moneyfacts: UK a 'rate-driven society'

August poll highlights:

*85 per cent of consumers think that the rate they receive on financial products is more important than service.

*61per cent of consumers are not happy with the level of service received from their bank.

*29 per cent of consumers have more than four credit cards.

Emma Butler, Moneyfacts.co.uk editor commented: “We are increasingly becoming a society that is more concerned with how much we can earn from financial providers rather than receiving a good level of service. This is fortunate for the industry, with 61per cent of consumers not being satisfied with the level of service they receive. It is good that consumers are concerned about the interest rates they earn, but with more and more bank branches closing and people increasingly turning to the internet to manage their everyday finances, customer service seems to be becoming a thing of the past.”