Speaking at the Mortgage Business Expo Calvert said that social media platforms such as LinkedIn can help brokers build networks that will enable them to build relationships to generate business.
He said: “Social media plans are essential to succeed in the market. It may not fit into everyone’s strategy but it can really help.”
Calvert said that social media is useful for finding not only customers but also fellow industry professionals who can help place business.
Calvert said: “Social media can help broker connect with each other. If you are wondering where you can place a loan or are looking for referrals it can really help.
“LinkedIn is a good way to raise your company’s profile. It’s a very powerful tool.”