Marketing Innovation Forum launches 24 hour support service

Marketing Innovation Forum launched in 2008 as an online service for intermediaries and has since expanded its services to include providing marketing support including brand design, copy writing, email marketing and web development.

The firm has resources based around the world, meaning it is able to work on a 24 hour basis for its UK clients.

Julian Wells, director of Marketing Innovation Forum, said: “For firms forever chasing deadlines, dealing with heavy workloads in a tight timeframe, or having to act on leads quickly, the pressure is on.

“We don’t claim to be open all hours just because we have a website. We actually have people based in other parts of the world working on our clients’ projects through the night, due to timezone differences.

“This element of our proposition has evolved into a significant service offering and we are now launching it formally to the market."

Wells explains: “The world has changed. Today's businesses often have to work day and night, with tight deadlines and the need to move fast to capitalise on the opportunities they come across.

“Many firms have had to cut costs and find themselves ill-equipped to deal with the demands of producing high quality work in tight timeframes, which is where we come in.

“We understand the industry, which means we help firms produce the standard of work that makes the difference between winning and losing business."

Chris Finney, group director of The 1st Group Ltd, which launched in 2009 and offers asset management, valuation and surveying services, said: “We're probably a typical new business in the current day and age. We have great ideas and a lot of enthusiasm but we have to tread carefully due to the economic climate.

“We don't plan to hire a marketing department at the moment, but we know we have to create a positive impact on everyone we deal with. The team at Marketing Innovation Forum has helped us with our brand proposition, web presence and marketing materials.

“With a 24-hour support team they have helped us prepare high quality materials at short notice for important sales opportunities. The guys are really innovative and we feel we have given ourselves a competitive advantage by working with them."