LV= paid 95pc of claims in 2011

Fewer than 2% of IP claims and 3% of CI claims were rejected as a result of non disclosure.

In total LV= paid out over £12m in IP claims up 3% on 2010, nearly £10m in CI claims up 7% on 2010, and more than £28m in life assurance claims.

The 2011 claims data reveals:

• The average age of an IP claimant is 45 years old

• The average age of a CI claimant is 47 years old

• Mental disorders were the most common reason for an IP claim (31%)

• Cancer was the most common reason for a CI claim (61%)

• The average annual benefit for an IP claim is £16,568, paying out for an average of just over seven years

• The average CI claim was £70,098

Mark Jones, LV= head of protection, said: “We have made a number of improvements in recent years, for instance to our tele-interviewing and intelligent underwriting, which has helped keep claims being declined for non-disclosure to a minimum.

"We are firmly committed to paying every valid claim and believe that releasing this data helps give people a better understanding of when claims are met.

“Since 2010 we’ve increased our presence in the CI market and we want to further accelerate this. We expect to announce the details of our new CI offering in the coming weeks.”