LV= offer 5pc discount on IP range

The discount will apply to all applications received by 31 May 2013 and will be automatically included on all new quotations.

Mark Jones, LV= head of protection, said: “Income protection is often the most important and relevant protection policy for the majority of people.

“We hope that our sale will give advisers yet more reason to talk to clients about the importance of protecting their income.”

The products are available either directly from LV= or through IFAs and brokers.