LV= launches the little book of protection

The little book, available free to advisers, demonstrates the need for protection by highlighting lifestyle facts to help people consider what protection they have place.

For example if you have been off work sick for six months you have an 80% chance of being off for five years, and the average cost of raising a child from birth to the age of 21 is over £210,000.

The book also features straightforward information on which protection products could be most suitable for people’s circumstances.

Mark Jones, LV= head of protection, commented: “Many people find it difficult to look beyond their short term money pressures and leave themselves and their families under-protected should they fall ill or lose their job.

“Advisers have found this type of book a valuable tool in the past when speaking to their clients about protection. We want to help advisers as much as we can when discussing protection with clients and the aim of this book is to help combat some of the common hesitations people may have.”