This addition comes as MABaims to grow the protection market.
Mortgage Advice Bureau (MAB) has added LV=’s Personal Sick Pay and Income Protection plans to its protection panel.
MABaims to grow the protection market so that more people can buy income protection when they take out a mortgage.
LV=’s Personal Sick Pay (PSP), an income protection product developed for people in riskier jobs such as tradespeople, nurses and manual workers, is the first product of its kind to be included on the panel.
For the self-employed and clients who are more expensive to insure, PSP offers features such as age-costed premiums.
Debbie Kennedy, managing director of protection at LV=, said:“At LV=, we have a unique income solution which makes it easier for advisers to have that all important protection conversation.
"We look forward to building a new partnership with MAB advisers and helping more clients to protect their income with our leading protection insurance.”
LV= Income Protection includes a range of features and benefits as standard and no extra cost including parent and child cover, fracture cover and death benefit.
Alongside the core income protection insurance cover, LV= offers daily benefits to help clients with everyday issues not linked to a claim.
These include free access to legal and counselling advice and LV=’s doctor services which is an app-based service including remote GP and prescription services and provides access to physio, mental health and second opinion experts.
Andy Walton, protection proposition director at MAB, added: “I’m absolutely delighted to welcome LV= to our protection panel.
"They enable us to offer new solutions to more clients through personal sick pay and income protection.
"So should the unexpected happen, they can keep up the repayments on their mortgage and maintain their lifestyle.”
