LV= free Critical Illness offer extended

All new customers taking out an income protection (IP) policy under the LV= Flexible Protection Plan by 31 December 2009 will receive free lump sum CI cover equivalent to three times their monthly income protection benefit.

Free CI cover was initially launched as a short term offer in February 2009 and feedback from financial advisers has been so positive that LV= has decided to extend it until the end of this year.

LV= Head of Protection Chris McFarlane commented: "Advisers have told us that our free critical illness offer has not only enabled them to revisit their existing clients to ensure their protection needs are being met, but also the offer is acting as a real differentiator between LV= and other providers in the market. Our extended offer will provide lump-sum financial relief following the diagnosis of a critical illness like cancer, coupled with a regular income in the case of a stress-related illness, for example."