He was previously the national BDM
Loughborough Building Society (LBS), a financial services provider, has announced that Ashley Pearson (pictured) will take up the newly created role of head of intermediaries.
“Ashley has been a real driving force since the launch of our intermediary proposition and, alongside other key individuals, has helped to create some solid foundations on which we are looking to build,” said Gary Brebner, CEO at LBS.
“His market knowledge and relationships throughout the intermediary channels are second to none,” he added.
Previously serving as the firm’s national business development manager, Pearson has over 20 years of experience in the financial services industry as he had predominantly worked within the building sector. He joined LBS in 2017 as a business development manager and eventually became integral in building its intermediary position.
“Since joining the society, I have been single-minded in building our intermediary proposition by successfully onboarding the highest quality adviser firms and putting a phased distribution strategy in place,” said Pearson.
“We’ve also made a host of important IT and system changes behind the scenes and there are further developments in the pipeline which will help improve engagement, service and support levels with our intermediary partners.”
Prior to his time at LBS, Pearson had also garnered experience from firms such as Hannells, Leeds Building Society, Derbyshire Building Society, and Nationwide Building Society.
As the head of intermediaries, he will be joining the senior management team and be looking after all intermediary related activity and strategic planning. He will also continue to manage a team of telephone business development managers and will be tasked to further drive positive development throughout the broker and customer journey from a service and IT perspective.
“We look forward to him and his team putting into practice the ambitious growth plans we have in place to further extend our lending reach in 2024 and beyond,” said Brebner.
Pearson’s role will be starting his new role immediately.
