LMS launches branded lending with Plc

LMS Home Loans already offers branded lending with Platform Home Loans mortgage products, and intends to extend its branded lending activities with further lenders in future.

LMS Homeloans director, Andy Linnett said: “Unlike some other branded lenders all our branded lending activity will be carried out under the strong brand of LMS Homeloans. We hope this will soon become recognised by our introducers as the top brand for fast, efficient and effective service. These key benefits will be further enhanced by the Mortgages plc underwriter working on site and the way in which we can add value to the already competitive rates offered by Mortgages plc, benefiting the client and the intermediary alike.”

Peter Beaumont, managing director of Mortgages plc said “At a time when many lenders are securing distribution via branded lending arrangements, we are delighted to be entering such a partnership with LMS Homeloans. We are confident of the high service standards already in place at LMS, and are looking forward to a long and successful branded lending partnership.”