LIA and SOFA to become The Personal Finance Society

The new name and further details regarding the merger are being unveiled at a series of roadshows across the country over the next few weeks. The name was selected in the hope that the general public will be able to easily identify who the organisation represents.

The new organisation intends to create separate faculties for mortgage brokers, insurance brokers and finance professionals who deal exclusively with corporate clients. The yearly membership fee is to be set at £118.

The new trade body anticipates having a membership in the region of 25,000. The name as well as the exact structure of the organisation will be put to a membership vote in October.