L&G launches online comparison tool

Customers can search for mortgages by entering their requirements into a simple form that matches mortgage products to each individual’s specific requirements.

Once a customer conducts a search, finds a product they’re interested in and chooses to proceed they will then be allocated one of six participating advisory firms to deal with their enquiry.

The comparison tool will also feature best buy tables for re-mortgage, buy-to-let and other mortgage types as well as mortgage calculators for affordability and repayments.

Duncan Crocker, managing director of Legal & General Network, said: “Recent Council of Mortgage Lenders research shows that around 80% of customers’ research online for available mortgages before they visit an adviser.

“This is a growing trend and suggests that it might not be too long before a considerable proportion of our mortgage business is transacted online.

“With that in mind it is the responsibility of the industry to ensure that we make as much information and support as possible available to those looking for a home loan online, especially in the current challenging climate.”