Launched across the UK on Monday, the 03 prefix will function in the same way as a normal 01 or 02 number.
Leadbay's commercial development manager, Simon Baker, stressed that the firm recognised the irritance the 0845 and 0870 numbers gave advisers.
“The 0845 are not included in any ‘inclusive minute’ packages and so can add a significant amount to an adviser’s phone bill every month. The 03 option is a win win as it gives companies the option to have a non-geographic number but to still pass savings on to their customers," he said.
“We recognise this is a small but important issue to our advisers, therefore we are bringing in the changes on the first day it is possible to do so.”
Leadbay has subsequently changed its number to 0333 666 9000.
