Leadbay has generated its two million leads in just five years since its launch in January 2005, generating more than £210 billion of potential borrowing to advisers. It took 3.5 years to generate the first one million leads, but searching for advice via the internet has become so popular that the the second million has been achieved in just 18 months.
Life assurance leads were introduced just 18 months ago but now make up a large proportion of the leads that Leadbay supplies as demand from mortgage brokers and IFAs has risen exponentially since mortgage business has become harder to place.
Commenting, Grant Stevens, managing director of Leadbay, said, “Leadbay’s introduction of two million potential new clients in just five years has made a fundamental difference to the businesses of many mortgage advisers and IFAs. Leadbay started off by providing high quality mortgage leads and has expanded that over the past couple of years to include life assurance; accident, sickness and unemployment; income protection; wills; loans, debt management, telephone qualified and professional leads.
“The fact that advisers can now have the new client of their choice in the area of their choice whenever they want it, has transformed the way that many advisers get new business.”
Phil Henden, adviser at Clarity Financial Solutions says, “I convert at least 70% of the life assurance leads that I buy from Leadbay and an even higher percentage of the telephone qualified leads that I receive as Leadbay has already phoned the client, verified all their details and gathered additional useful information that helps my initial call.”
Phil Henden will receive a magnum of champagne for being the purchaser of the two millionth lead.