Key Retirement ups lending by 20pc

Its lending growth has exceeded growth for the whole of the equity release market, as Equity Release Council figures show that lending increased by 14% over the same period.

Dean Mirfin, technical director at Key Retirement, said: “Our objective is to accelerate and build our market-leading position and we have ambitious plans for sustained, long-term, growth driven by continued innovation in advice and product design.

“We are already seeing the massive positive impact of the new pension freedoms and believe that wealth in the home will continue to become a central pillar of long-term retirement planning.

“It is especially rewarding that we announce the figures following our 50th award, an achievement for which we are all very proud, and which is testament to our long term commitment to this market.”