Key Retirement Solutions launches Premier Partners initiative

Premier Partners has been established to recognise the commitment and capability of some of Key’s existing and new referral partners to the equity release sector. Just some of the benefits of being a Premier Partner are: A dedicated Relationship Manager, budgeted marketing support, IT support for projects, seminar hosting, Premier Partners Helpline, structured training and support.

The initiative is designed to help focus those partners who are committed to referral generation and to the promotion of Key to their clients. Having a structured business plan to achieve this will form a major part of the Premier Partners initiative.

Terry Pritchard, Managing Director of Key Partnerships, said: “Premier Partners is our way of supporting and working with those partners who, along with Key Retirement Solutions, have a steadfast commitment to the equity release market. This strategy will ensure that a structured and well supported initiative is in place for those partners who share our vision. Premier Partners will set the benchmark not just for equity release but for any partner relationships. Becoming a Premier Partner will not be an automatic right., partners and potential partners will need to demonstrate the resource and commitment to gain this level of support.”

Dean Mirfin, Business Development Director for the KRS Group, added: “Part of the strength of Key comes from its relationships with our partners. This initiative is a vital step for the group and ultimately will allow those Premier Partners the opportunity to grow their presence in this market and at the same time share in the rewards.”

The first new Premier Partner, who will launch with Key Retirement Solutions this week, are MD Nationwide. Dave Symondson, Director of MD Nationwide and Beacon Mortgage Packaging, said: “In a difficult market you have to look at additional income streams, and becoming a Premier Partner of Key gives us a huge opportunity to continue to grow our business into new areas. We are pleased to be one of the companies selected for this new initiative and look forward to a very close working relationship with the UK’s number one provider of equity release products.”