Keith Baldwin joins Intrinsic as NED

Keith was formerly chief executive officer of the Zurich Advice Network, where he worked closely with Intrinsic’s current chairman, Lord Sandy Leitch, and CEO Richard Freeman. His appointment to the Intrinsic Board has been approved by the FSA.

Richard Freeman, Intrinsic CEO, said: “We are delighted that Keith has joined Intrinsic. His vast experience of the intermediary market, allied with a clear understanding of advisers’ requirements, can only enhance our offer to our members and help secure our position as the UK’s leading network.”

Keith said: “I’m delighted to be joining Intrinsic, and to have the chance to work alongside Sandy, Richard and the team, the majority of whom I have known for many years.

“Intrinsic is a business with massive potential, and ideally placed to take advantage of the huge opportunities ahead.”