iPipeline hires Europe director

He will be charged with expanding iPipeline’s life and pensions solutions into Europe.

Cervin has more than 27 years’ experience in sales leadership roles, having executed transformational growth plans across Northern Europe in sales leadership roles for companies such as SAS Institute, Euler Hermes (Allianz), Acential Software and Oracle.

Steve Canning, vice president, EMEA of iPipeline, said: “iPipeline is bringing next-generation solutions to drive transformation and new efficiencies in the financial market.

“Allan’s experience in this industry segment will contribute to our selling efforts and expanding our customer base in Europe. I am pleased to have him lead our sales efforts.”

Cervin has experienced delivering platforms that improve the digital customer experience, drive sales, and automate marketing activities. His background also includes selling high-value enterprise solutions to local, regional and global customers in the financial market space.

Cervin said: “The way companies work with customers is changing rapidly, especially within financial services companies. There are many opportunities to help iPipeline’s customers with their challenges in this digital and customer-focused mini revolution.

“Growth opportunities are only limited by outdated, legacy technology, and iPipeline has the innovative solutions to accelerate growth and improve the digital advisor and customer experience. I’m delighted to take on this new roll with iPipeline.”