The campaign includes online, social media, advertising, e-mail and PR activities.
The Investec Professional Mortgage focuses on professionals earning over £75,000 a year wanting to borrow £250,000 to £1m, while the Investec Million+ Mortgage targets borrowers with a minimum income of £300,000 and net assets in excess of £3m.
Peter Izard, who was recruited as a business development manager earlier this year to spearhead Investec’s push into the large loans market, said: “Investec has ambitious plans for the intermediary mortgage market and it’s great to get our marketing campaign underway.
“Brokers are well aware that when it comes to dealing with the needs of both professional and wealthy borrowers with complex financial circumstances, it can be frustrating trying to deal with traditional high street lenders.
“We understand the needs of this specialist sector and can tailor deals to meet individual circumstances. Our personal service includes a dedicated private banker for each Professional Mortgage application and a private banker to assess each mortgage application of £1m+.”
Products are available in England and Wales, while borrowers don’t need to bank with Investec or have assets under management to apply for a residential mortgage.