Intelliflo appoints Rob Walton as COO

FFastFill, the software and services firm, was acquired by Intelliflo in 2013. At the time he worked with Intelliflo’s current chief executive Hamish Purdey.

Walton left FFastFill in 2013 to be head of agency trading service operations at electronic trading firm ION Trading.

Purdey said: “I worked with Rob for almost 10 years at FFastFill and I am delighted he is joining Intelliflo to add his extensive knowledge and skills to the senior management team.”

Intelliflo grown since its inception in 2004. Its business management system for advisers Intelligent Office has 12,500 users from 1,400 firms with assets under advice of £194bn.

Nick Eatock, Intelliflo’s founder and executive chairman, said: “This is an exciting time for our business and it’s our ambition to continue to expand the benefits we offer our clients through innovation and partnerships with third parties.

“Having someone with Rob’s experience is exactly what we need to ensure we can continue to turn ambition into reality.”