House of Finance launches network alternative

HOF is offering intermediaries the opportunity to become licensees of the firm, similar to a franchise. Licensees will be able to offer consumers mortgage and general insurance products as well as benefiting from the following additional revenue streams:



Whole of Life Protection

Unsecured Lending

Credit Cards

Debt Management

Lifetime Mortgages

Car/Travel/Pet Insurance

Business Leasing

Will Writing and hosting

As well as an initial 3 day residential course covering all aspects of compliance, products and software and the provision of the Trigold mortgage sourcing system free of charge, the following marketing support will also be provided as part of the package:

National advertising campaign with a projected rate-card spend of £1M to raise brand awareness and generate free leads and qualified appointments from our call centre

Dedicated leading public relations company to generate media coverage locally and nationally

Free registration to AdviserFinder, covering a region of advisors choice

Use of House of Finance logos and trademarks

Monthly newsletter, individually tailored to each adviser, for distribution to client database

A Marketing Pack containing compliance-approved templates for advertising and marketing

Jason Gardiner, Managing Director, House of Finance commented, “We believe that we have developed a real alternative to the traditional network model. Our licensee approach is about intermediaries working together and working smarter to benefit from economies of scale. We intend to make House of Finance a leading financial services brand by being marketing focused in a way that most intermediaries would like to be but couldn’t do on their own. Ultimately we want licensees to be able to concentrate on client service and new business but at the same time be comforted by the fact that, as their principal we will provide full marketing and compliance support.

AT, a House of Finance licensee based in Rugby said, “ Choosing the right Principal is a crucial step for an intermediary. After eight years in financial services and numerous disappointments, I now believe that I have found in House of Finance a network that delivers everything it promises.”