Home Buyer systems boosting sales and income

The new Home Buyer Mortgage Sales Tool draws together three key elements that mortgage brokers need to have a successful business in the new post credit crunch world. These are: a fully comprehensive direct-to-lender and intermediary mortgage sourcing system; a research tool that presents the options to the customer to choose from; and the ability to take fees by debit or credit card - should the customer elect to pay fees.

In addition to the research and payment facilities, and the production of fully compliant documentation, Home Buyer’s Mortgage Sales Tool offers a tried and tested sales approach that offers customers the best possible choice and brokers the best chance of concluding the sale successfully. This process starts with the broker explaining to the customer the current dual-pricing situation and the difference between lender-sourced procuration fees and fees paid by the customer. Examples of the lowest-priced products are then produced by the product analysis system that includes the broker’s fee charged for advising on the direct-to-lender options. It is explained to the customer that the broker’s fee for the intermediary product is included in the product pricing. A simple list of the best options is produced for the customer with only the comparative figures shown and no lender names being revealed. If the customer chooses the option that includes a fee payment to the broker, then this can be collected on the spot by the card payment facility.

Richard Angliss, managing director of Home Buyer Systems explains: “Now more than ever it is important for brokers to turn every opportunity into income. If brokers want to be successful at closing mortgage sales for which they can create their own proc fee – and this is now absolutely necessary for mortgage brokers to survive – then they must learn to present the mortgage sales as a win-win outcome. Our Mortgage Sales Tool is designed to achieve this win-win situation by giving brokers the facility to offer clients the option of the cheapest direct-to-lender mortgage and the cheapest intermediary mortgage – both of which will earn the broker a fee for their work.”

A more fully detailed explanation of the Home Buyer Mortgage Sales Tool is available at www.homebuyersystems.co.uk